The Art of Decoration

What’s the deal with decoration? We’re glad you asked. At Merchistry, customisation isn't just an afterthought — it's where your brand makes its entrance. Whether you’re going sleek and subtle or bold and vibrant, here’s everything you need to know to pick the perfect finish.

Engraving

What is it?

Engraving uses a laser to permanently etch your logo into the product surface. No ink, no fading — just clean, precise detail that feels part of the product, not printed on top of it. We use highly accurate laser technology that captures even the most intricate artwork, making it ideal for detailed logos and fine linework.

Why choose it?

  • Subtle and sophisticated branding
  • Incredibly durable (no wear over time)
  • Perfect for metal, matte and powder-coated finishes

Things to note:

  • Only one colour — the etched tone of the material
  • On very curved surfaces, engraving area may be smaller
  • Works best for two-colour logos or artwork with strong contrast

📸 Add an image of engraved merch here

Printing

What is it?

We use UV digital printing — a process that applies ink directly onto the surface of the product and instantly cures it using ultraviolet light. This creates vibrant, high-resolution designs with excellent adhesion and durability. It’s ideal for logos, patterns, and illustrations that need to pop in full colour.

Why choose it?

  • Full-wrap or Pantone-matched printing available
  • Great for full colour, high contrast logos or illustrations with lots of detail, gradients and patterns
  • Perfect for metals, plastics, and glass

Things to note:

  • Ink can fade slightly over time, especially with heavy use or washing
  • Printing sits on the surface of the product and may appear slightly raised, depending on the finish
  • Wraparound printing available only on select items

📸 Add a vibrant printed product image here

Positioning Options

Depending on the product, you’ll have a choice of where your branding appears. Here are some of the most common options — and what we mean by each:

  • Front: The face of the product (what you'd see when holding it normally)
  • Back: Opposite side from the front
  • Lid: On the top — for items like canisters, tumblers, etc.
  • Full wrap: Artwork wraps 360° around the body of the product

📸 Add visual examples of positions here

Pantone Matching

Have a specific brand colour? We can Pantone match for printed items so your logos look consistent across every order. Just include your Pantone code when uploading your artwork and we’ll take care of the rest.

Need Advice?

If you're unsure which decoration type works best for your design or your product, we’re here to help. Our team can advise on sizing, placement, and how to make your branding look its absolute best.

Reach out anytime at our contact page or email grace@merchistry.com.